How much intellectual property should you give away?

Rose-pink-macaroons-007Picnic is a wonderful Reading cafe that provides excellent lunch-time fodder with fast service, making it a hit with local office workers, many of whom go back to their desks well supplied with Picnic’s delicious macaroons to help them through the afternoon.

Now Picnic has released its secret recipe! It made me wonder how much IP one should give away for free. When does being generous with information become giving away consultancy? The trick is clearly to strike a balance between proving you know your stuff and not enabling the client/customer to DIY.

In this instance, I suspect most Picnic customers know they couldn’t possibly compete!

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