I’m delighted to be supporting Worldreader.org on the writing front. This global non-profit organisation provides a library of over 35,000 digital books on mobile devices to enable anyone to become a reader. Improving literacy rates, reducing poverty, empowering women and helping children recover from trauma through the power of (digital) books are just some of its inspirational aims. Visit: www.worldreader.org
My week has got off to a great start, with two little notes from clients:
“I want to say thank you for saving us. We took on your suggestions and will publish the first article later this week.”
“This is fantastic! It makes such a difference when using a more engaging tone in such a communication.”
One of the many rewarding things about working with clients is the lovely feedback I receive. It never ceases to amaze me when I hear about negative bosses who completely ignore the 99 things done well and focus on the 1 tiny thing that could be improved.
Most of us who take a pride in our work are so easy to motivate. A sincere ‘thank you’ or ‘job well done’ is a great motivator. I know I’m on cloud 9 and energised for the rest of the day – or even the week!
So, who could you thank today?
A conversation today with a colleague who has been struggling to interpret her client’s enigmatic feedback prompts me to write this post…
The copy is on your desk, ready for you to review. What’s the best way to feed back to your writer? Here are some tips:
- Do acknowledge receipt and be prompt with your feedback. If you let the copy disappear into a black hole, it will be harder for the copywriter to pick it up again. Keep them posted if there’s a delay.
- Do be specific. If you say, “It needs more about x”, without giving any details about ‘x’, the copywriter won’t know where to start.
- Do make changes visible – preferably by using Word tracking – so the copywriter doesn’t have to hunt for your changes in order to check they flow into the copy. Incidentally, marking up changes in the text is better than having lots of ‘comments’ boxes in the margin.
- Don’t expect your copywriter to discuss every little change with you. It will be the most efficient use of the copywriter’s time – and your budget – if you mark up the changes in the text and leave any discussion for significant issues or new content.
- Don’t make vague observations. Your copywriter isn’t a mind reader! “It needs more passion” isn’t a clear steer.
- Don’t send back multiple versions from different people. If several contributors need to review, circulate the document and get them to mark up their feedback on a single version. Otherwise, the poor copywriter has to try to reconcile possibly conflicting feedback.
I’m pleased to report that my own clients give me very focused, timely feedback. It helps me to help them!
A request from a potential new client prompts me to share some thoughts on how to work effectively with your copywriter to get your projects off to a flying start. Continue reading “Kick-start your marcoms projects – a brief guide to briefing your copywriter”